Self Storage's best friend. Stout, thick letters. A rectangular wordmark field. Shades of brown. A keyhole and a bulldog. These are all elements that help the Bulldog Self Storage visual identity reinforce safety and security.Rounded corners, some softer edges in the typography, and a bulldog that is not particularly angry. These are all elements that hep present a welcoming and friendly demeanor to the identity. You can have confidence that not only will your stuff be treated right, but you will too.

Turning Over a New Leaves Leaves is an in-home care company that seeks to honor God as they provide services to help seniors stay independent. Their previous identity was derived from the thought that just like every leaf is unique, so are people. Leaves has been around for a while and so had their identity. It was time for a refresh. Wearing Our Heart on Our Leaf The heart leaf icon expresses the care and compassion that each care giver provides to the seniors. The two tones of green give the leaf dimension and subtly reveals the light source from above. The Color of Life It was important that the color palette expressed vitality, hope and life. Approaching the end of our lives is not the end of living. There is still plenty of life to live and we wanted the corporate colors to convey that as well. Putting All Our Cards on the Table We took the new color palette and gave them options for their business cards. It provides an opportunity to express their individuality while still maintaining the integrity of the visual identity.

A Serious SimFASST was an interesting and challenging identity project. We were able to name the facility, write a tagline, and create the logo. FASST was an actual building, an old church in fact, that was set up to provide a real-world environment in which police officers and other security personnel could train. The Positive Side of Negative SpacesThe lines created by the negatives space within the 3 dimensional cross form an upward pointing arrow. The diagonal cut of the letters where they overlap and the slant of the letters themselves further emphasize forward motion in the wordmark and create a sense of speed and action. Seeing RedWe chose the color red because it's the color of emergency and alarm, which creates a sense of urgency within the identity. Two tones of red are used in the logomark, giving it a 3 dimensional feel which connects it to the structural nature of what FASST offers. The “cross” symbol formed by the intersecting ”walls” of the logomark relates the identity to other entities that respond to emergency situations such as first responders like firefighters, law enforcement officers, paramedics, and emergency medical technicians. Online PresenceWe created a simple one-page website that clearly communicates the core benefit of the facility. And a direct call to action – "SET UP A TOUR". We wanted visitors to know that when you use FASST, your team will be better equipped to handle the situations that nobody wants to encounter. On-Person PresenceAnd we always like to see how the identity would look when applied to different apparel items.

Bringing the 1920s into the 2020sThe Modern House Knife visual identity borrows from the Art Deco design style but with a more contemporary feel. The monogram icon, a stylized "M", consists of two knife blade shapes and where their edges meet, it forms a diamond. We added the descriptor "Sharpening Services" to help telegraph what the company actually does. The Art Deco nature of the identity would not be complete without a solid geometric pattern to further equip the brand for their marketing and advertising. Cutting Edge Design The website and digital ads feature a bold use of black and white which gives the properties a clean and professional feel. We think they look sharp.

Putting Out Their ShingleIt always fun to help get a new company started. TYCO is an acronym for This is Your Company. The owner is a devoted follower of Christ and the name acknowledges the truth that all we have is His. We're happy to support him with a visual identity that helps to keep TYCO above the competition.Hidden in the logo is what we call the "roofline graphic", underscoring what they do. Seeing Things from a New AngleFor the business card, TYCO bucks the traditional horizontal version, opting for a vertical orientation. It allows space for the roofline graphic, letting it compliment the logo and reinforce the tagline, Cover it with confidence. Colors Like No OtherAnother fun feature of the TYCO graphic identity are the vibrant colors. These colors convey a sense of energy and hopefulness, two vital components when it comes to instilling trust in the customers. We Saw this Coming from a Mile AwayEvery roofing company needs a good yard sign to help promote the business. TYCO's visual identity makes their name really pop. They've received a lot of compliments and inquires just from customers seeing their identity on the signs. We Got it CoveredOne of our favorite applications of the identity are the TYCO trucks. Every time we see them driving around, it puts a smile on our face. The vinyl wraps look great.

The Red Cedar Clinic specialized in opioid addiction recovery, a much needed service in this day and age. That addiction in particular can cause people to lose all hope. The visual identity for Red Cedar is meant to revive the their hope. The staggered arrangement of the circles gives a sense of movement. The colors and their arrangement resemble the sun and sky.

In the mind of an entrepreneur there’s always a spark of an idea. That’s what STC Laboratories is all about, recognizing everyday problems and providing elegant solutions. From that spark, STC fashions a diamond, which is what their newly designed identity is meant to convey. The initial explosion of energy expressed in multiple facets to form not just an idea, but an execution of the idea in a beautiful way.We’ve also designed and developed a website and business card to help flesh out the STC Laboratories identity.

Custom Comes Standard After traveling down several design paths, Flairwood ended up with a deceptively simple-looking wordmark. It's true that the identity is derived from a somewhat standard font, but it is equally true that the mark is highly modified. There's a little stretching here, a little condensing there, and some very specific kerning. It's a lot like how Flairwood works, taking standard cabinetry components and then heavily modifying them to create truly custom cabinets, tables, desks and more. Carefully Crafted We intentionally chose photography for the hero shots on the website that would further support the idea of craftsmanship and attention to detail.

If these walls could speak. A building can let money slip right out a door, a window, or even through the heating and air ducts. The Building Performance Team evaluates energy use, establishes a plan of action to reduce energy consumption and helps businesses and organizations recapture those dollars. Their process is packed into a simple symbol. The negative and positive shapes of the arrow also form a "corner" of a building, subtly supporting the space they work within. The arrow indicates forward motion while simultaneously forming a "greater than" symbol, reinforcing their tagline — "Greater Understanding" —created by Greg Reese from Reese Creative.

Products that take two things and stick them together, that's what TITAN sells. Well, I suppose that's an oversimplification. They sell adhesive, bonding, and sealing products to trailer, RV and specialty vehicle manufacturers as well as the construction industry. Not only do they sell the products, they're experts when it comes to what they sell. When we got connected with TITAN, we quickly realized it was time to make their graphic identity match their level of expertise and competence. So after exploring several options, we landed on two overlapping triangles to represent the “two things coming together”. The result is a very strong, anvil-looking shape. The additional gradients on the edges of the triangles give the logo a bit of depth. And we chose thick, strong font that we customized for their word mark. Over the years, we have been able to expand the TITAN brand by designing business cards, sell sheets, 3-dimensional marketing pieces and trade show graphics as well as a few videos for use at the trade shows. More Identity Examples