Project Description


A building can let money slip right out a door, a window, or even through the heating and air ducts. The fine folks at Building Performance Team evaluates energy use, establishes a plan of action to reduce energy consumption and helps businesses and organizations recapture those dollars.

We took that process and packed it into a simple symbol. The logo mark arrow indicates forward motion while simultaneously forming a “greater than” symbol, which reinforces their tagline — “Greater Understanding” created by Greg Reese from Reese Creative.  The negative and positive shapes of the arrow also form a “corner” of a building, subtly supporting the space they work within.

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