Bringing the 1920s into the 2020s
The Modern House Knife visual identity borrows from the Art Deco design style but with a more contemporary feel. The monogram icon, a stylized “M”, consists of two knife blade shapes and where their edges meet, it forms a diamond. We added the descriptor “Sharpening Services” to help telegraph what the company actually does.
The Art Deco nature of the identity would not be complete without a solid geometric pattern to further equip the brand for their marketing and advertising.
Cutting Edge Design
The website and digital ads feature a bold use of black and white which gives the properties a clean and professional feel. We think they look sharp.
