Putting Out Their ShingleIt always fun to help get a new company started. TYCO is an acronym for This is Your Company. The owner is a devoted follower of Christ and the name acknowledges the truth that all we have is His. We're happy to support him with a visual identity that helps to keep TYCO above the competition.Hidden in the logo is what we call the "roofline graphic", underscoring what they do. Seeing Things from a New AngleFor the business card, TYCO bucks the traditional horizontal version, opting for a vertical orientation. It allows space for the roofline graphic, letting it compliment the logo and reinforce the tagline, Cover it with confidence. Colors Like No OtherAnother fun feature of the TYCO graphic identity are the vibrant colors. These colors convey a sense of energy and hopefulness, two vital components when it comes to instilling trust in the customers. We Saw this Coming from a Mile AwayEvery roofing company needs a good yard sign to help promote the business. TYCO's visual identity makes their name really pop. They've received a lot of compliments and inquires just from customers seeing their identity on the signs. We Got it CoveredOne of our favorite applications of the identity are the TYCO trucks. Every time we see them driving around, it puts a smile on our face. The vinyl wraps look great.

The Red Cedar Clinic specialized in opioid addiction recovery, a much needed service in this day and age. That addiction in particular can cause people to lose all hope. The visual identity for Red Cedar is meant to revive the their hope. The staggered arrangement of the circles gives a sense of movement. The colors and their arrangement resemble the sun and sky.

In the mind of an entrepreneur there’s always a spark of an idea. That’s what STC Laboratories is all about, recognizing everyday problems and providing elegant solutions. From that spark, STC fashions a diamond, which is what their newly designed identity is meant to convey. The initial explosion of energy expressed in multiple facets to form not just an idea, but an execution of the idea in a beautiful way.We’ve also designed and developed a website and business card to help flesh out the STC Laboratories identity.

Custom Comes Standard After traveling down several design paths, Flairwood ended up with a deceptively simple-looking wordmark. It's true that the identity is derived from a somewhat standard font, but it is equally true that the mark is highly modified. There's a little stretching here, a little condensing there, and some very specific kerning. It's a lot like how Flairwood works, taking standard cabinetry components and then heavily modifying them to create truly custom cabinets, tables, desks and more. Carefully Crafted We intentionally chose photography for the hero shots on the website that would further support the idea of craftsmanship and attention to detail.

If these walls could speak. A building can let money slip right out a door, a window, or even through the heating and air ducts. The Building Performance Team evaluates energy use, establishes a plan of action to reduce energy consumption and helps businesses and organizations recapture those dollars. Their process is packed into a simple symbol. The negative and positive shapes of the arrow also form a "corner" of a building, subtly supporting the space they work within. The arrow indicates forward motion while simultaneously forming a "greater than" symbol, reinforcing their tagline — "Greater Understanding" —created by Greg Reese from Reese Creative.

Products that take two things and stick them together, that's what TITAN sells. Well, I suppose that's an oversimplification. They sell adhesive, bonding, and sealing products to trailer, RV and specialty vehicle manufacturers as well as the construction industry. Not only do they sell the products, they're experts when it comes to what they sell. When we got connected with TITAN, we quickly realized it was time to make their graphic identity match their level of expertise and competence. So after exploring several options, we landed on two overlapping triangles to represent the “two things coming together”. The result is a very strong, anvil-looking shape. The additional gradients on the edges of the triangles give the logo a bit of depth. And we chose thick, strong font that we customized for their word mark. Over the years, we have been able to expand the TITAN brand by designing business cards, sell sheets, 3-dimensional marketing pieces and trade show graphics as well as a few videos for use at the trade shows. More Identity Examples

There were several different routes we could've taken with the Garden Marketplace identity. The Garden Marketplace is a website where you can find unique garden supplies — anything from seeds and soil to spades and greenhouses. And you can purchase them year around. We finally settled on a shopping cart comprised of leaves and vines for their logo mark with a word mark that is set in a more traditional font. We wanted the mark to feel organic, warm and alive. Gardening is certainly on the upward trend. There's no telling how big the Garden Marketplace could grow. More Identity Examples

We're excited to see the City Garden brand blossom. The graphic identity development process was a long one with several twists and turns, but we're pleased with the end result. We wanted to communicate that this product enables you to have a garden in places where you can't usually have a garden. The three pack offered seeds for tomatoes, cucumbers and peppers as well as grow bags and growing medium. Developing colorways became a natural way to extend the brand into soil and fertilizer. More Identity Examples

This was a unique project. Designing a logo for a product is a pretty normal occurrence. But usually, the product exists. PAKCheck has been in it’s development phase for a while now, and it was finally time to give it some life. We were able to help with naming, identity development, website design and development and video production. We had to help them tell the PAKCheck story in a clear and efficient way. And if you don’t know what PAKCheck is, the video on their website should make it abundantly clear. You can see it by clicking here. More Identity Examples

American Vaccine Supply (AVS) is a buying group that pre-negotiates vaccines and wound dressings to give doctors access to lower prices. We constructed the logo mark with circles to represent the power of the group that comes together. The red circles reveal a cross, representing the medical care that results.We fleshed out their brand in their website as well as their online and PDF-fillable forms. With their brand promise being "simplicity", we designed both to be easy to navigate and easy to understand. More Identity Examples