There were several different routes we could’ve taken with the Garden Marketplace identity. The Garden Marketplace is a website where you can find unique garden supplies — anything from seeds and soil to spades and greenhouses. And you can purchase them year around. We finally settled on a logo mark that is a shopping cart comprised of leaves and vines with a word mark that is set in a more traditional font. We wanted the mark to feel organic, warm and alive. Gardening is a certainly on the upward trend. There’s no telling how big the Garden Marketplace could grow.