How do you express a loving caring environment without sliding into the trite and using a heart? You don’t. But you don’t use it in the typical way.
Rest Haven is a unique retirement community that offers independent living, assisted living and nursing care. Their facility is nice and well-kept, but it’s really not the buildings or what they offer for their meals that makes this place attractive. It’s their heart. They live their brand of serving one another in love. And thus their symbol was born. It’s two hearts, each leaning to one side, in perfect balance. Because not only does the staff love and minister to the residents, but the residents love and minister to the staff. And that’s what makes this place unique and special.
We were able to put together their logo and business card. We would say that we gave them an identity. But they already had that, it just had to be visualized.