Self Storage's best friend. Stout, thick letters. A rectangular wordmark field. Shades of brown. A keyhole and a bulldog. These are all elements that help the Bulldog Self Storage visual identity reinforce safety and security.Rounded corners, some softer edges in the typography, and a bulldog that is not particularly angry. These are all elements that hep present a welcoming and friendly demeanor to the identity. You can have confidence that not only will your stuff be treated right, but you will too.

Turning Over a New Leaves Leaves is an in-home care company that seeks to honor God as they provide services to help seniors stay independent. Their previous identity was derived from the thought that just like every leaf is unique, so are people. Leaves has been around for a while and so had their identity. It was time for a refresh. Wearing Our Heart on Our Leaf The heart leaf icon expresses the care and compassion that each care giver provides to the seniors. The two tones of green give the leaf dimension and subtly reveals the light source from above. The Color of Life It was important that the color palette expressed vitality, hope and life. Approaching the end of our lives is not the end of living. There is still plenty of life to live and we wanted the corporate colors to convey that as well. Putting All Our Cards on the Table We took the new color palette and gave them options for their business cards. It provides an opportunity to express their individuality while still maintaining the integrity of the visual identity.

A Serious SimFASST was an interesting and challenging identity project. We were able to name the facility, write a tagline, and create the logo. FASST was an actual building, an old church in fact, that was set up to provide a real-world environment in which police officers and other security personnel could train. The Positive Side of Negative SpacesThe lines created by the negatives space within the 3 dimensional cross form an upward pointing arrow. The diagonal cut of the letters where they overlap and the slant of the letters themselves further emphasize forward motion in the wordmark and create a sense of speed and action. Seeing RedWe chose the color red because it's the color of emergency and alarm, which creates a sense of urgency within the identity. Two tones of red are used in the logomark, giving it a 3 dimensional feel which connects it to the structural nature of what FASST offers. The “cross” symbol formed by the intersecting ”walls” of the logomark relates the identity to other entities that respond to emergency situations such as first responders like firefighters, law enforcement officers, paramedics, and emergency medical technicians. Online PresenceWe created a simple one-page website that clearly communicates the core benefit of the facility. And a direct call to action – "SET UP A TOUR". We wanted visitors to know that when you use FASST, your team will be better equipped to handle the situations that nobody wants to encounter. On-Person PresenceAnd we always like to see how the identity would look when applied to different apparel items.

Bringing the 1920s into the 2020sThe Modern House Knife visual identity borrows from the Art Deco design style but with a more contemporary feel. The monogram icon, a stylized "M", consists of two knife blade shapes and where their edges meet, it forms a diamond. We added the descriptor "Sharpening Services" to help telegraph what the company actually does. The Art Deco nature of the identity would not be complete without a solid geometric pattern to further equip the brand for their marketing and advertising. Cutting Edge Design The website and digital ads feature a bold use of black and white which gives the properties a clean and professional feel. We think they look sharp.