We’re excited to see the City Garden brand blossom. The graphic identity development process was a long one with several twists and turns, but we’re pleased with the end result. We wanted to communicate that this product enables you to have a garden in places where you can’t usually have a garden. The three pack offered seeds for tomatoes, cucumbers and peppers as well as grow bags and growing medium. Developing colorways became a natural way to extend the brand into soil and fertilizer.