American Vaccine Supply (AVS) is a buying group that pre-negotiates vaccines and wound dressings to give doctors access to lower prices. We constructed the logo mark with circles to represent the power of the group that comes together. The red circles reveal a cross, representing the medical care that results.

We fleshed out their brand in their website as well as their online and PDF-fillable forms. With their brand promise being “simplicity”, we designed both to be easy to navigate and easy to understand.