Products that take two things and stick them together, that’s what TITAN sells. Well, I suppose that’s an oversimplification. They sell adhesive, bonding, and sealing products to trailer, RV and specialty vehicle manufacturers as well as the construction industry. Not only do they sell the products, they’re experts when it comes to what they sell. When we got connected with TITAN, we quickly realized it was time to make their graphic identity match their level of expertise and competence.
So after exploring several options, we landed on two overlapping triangles to represent the “two things coming together”. The result is a very strong, anvil-looking shape. The additional gradients on the edges of the triangles give the logo a bit of depth. And we chose thick, strong font that we customized for their word mark.
Over the years, we have been able to expand the TITAN brand by designing business cards, sell sheets, 3-dimensional marketing pieces and trade show graphics as well as a few videos for use at the trade shows.