Putting Out Their ShingleIt always fun to help get a new company started. TYCO is an acronym for This is Your Company. The owner is a devoted follower of Christ and the name acknowledges the truth that all we have is His. We're happy to support him with a visual identity that helps to keep TYCO above the competition.Hidden in the logo is what we call the "roofline graphic", underscoring what they do. Seeing Things from a New AngleFor the business card, TYCO bucks the traditional horizontal version, opting for a vertical orientation. It allows space for the roofline graphic, letting it compliment the logo and reinforce the tagline, Cover it with confidence. Colors Like No OtherAnother fun feature of the TYCO graphic identity are the vibrant colors. These colors convey a sense of energy and hopefulness, two vital components when it comes to instilling trust in the customers. We Saw this Coming from a Mile AwayEvery roofing company needs a good yard sign to help promote the business. TYCO's visual identity makes their name really pop. They've received a lot of compliments and inquires just from customers seeing their identity on the signs. We Got it CoveredOne of our favorite applications of the identity are the TYCO trucks. Every time we see them driving around, it puts a smile on our face. The vinyl wraps look great.
STC Laboratories Identity and Website
In the mind of an entrepreneur there’s always a spark of an idea. That’s what STC Laboratories is all about, recognizing everyday problems and providing elegant solutions. From that spark, STC fashions a diamond, which is what their newly designed identity is meant to convey. The initial explosion of energy expressed in multiple facets to form not just an idea, but an execution of the idea in a beautiful way.We’ve also designed and developed a website and business card to help flesh out the STC Laboratories identity.
Flairwood Identity
Custom Comes Standard After traveling down several design paths, Flairwood ended up with a deceptively simple-looking wordmark. It's true that the identity is derived from a somewhat standard font, but it is equally true that the mark is highly modified. There's a little stretching here, a little condensing there, and some very specific kerning. It's a lot like how Flairwood works, taking standard cabinetry components and then heavily modifying them to create truly custom cabinets, tables, desks and more. Carefully Crafted We intentionally chose photography for the hero shots on the website that would further support the idea of craftsmanship and attention to detail.