Turning Over a New Leaves
Leaves is an in-home care company that seeks to honor God as they provide services to help seniors stay independent. Their previous identity was derived from the thought that just like every leaf is unique, so are people. Leaves has been around for a while and so had their identity. It was time for a refresh.
Wearing Our Heart on Our Leaf
The heart leaf icon expresses the care and compassion that each care giver provides to the seniors. The two tones of green give the leaf dimension and subtly reveals the light source from above.
The Color of Life
It was important that the color palette expressed vitality, hope and life. Approaching the end of our lives is not the end of living. There is still plenty of life to live and we wanted the corporate colors to convey that as well.
Putting All Our Cards on the Table
We took the new color palette and gave them options for their business cards. It provides an opportunity to express their individuality while still maintaining the integrity of the visual identity.
