Custom Comes Standard

After traveling down several design paths, Flairwood ended up with a deceptively simple-looking wordmark. It’s true that the identity is derived from a somewhat standard font, but it is equally true that the mark is highly modified. There’s a little stretching here, a little condensing there, and some very specific kerning. It’s a lot like how Flairwood works, taking standard cabinetry components and then heavily modifying them to create truly custom cabinets, tables, desks and more.