Project Description



Building Performance Team Identity and Collateral

We had the distinct pleasure of working with the fine folks at Building Performance Team to establish a new identity and brand look. Greg Reese from Reese Creative helped with copy writing and strategic thinking.

Building Performance Team evaluates energy use and establishes a plan of action to help reduce energy consumption in commercial buildings, making them much more energy efficient and saving them lots of money. We used a yellow-orange for one of their brand colors to reinforce what they do — energy efficiency. The shape of their brand mark is an arrow, showing forward motion, but it’s also the corner of building’s space, reinforcing who they do it for — commercial buildings. Their tagline “Greater Understanding” helps to unpack the true value of their services. Their evaluation process helps building owners achieve an understanding of their facility that helps them to save money and also to reach goals that they might not otherwise have been able to reach.